# Product Marketing Course in Nigeria | Learn GTM & Growth

URL: https://prodcademy.com/programs/product-marketing

> Master Go-To-Market strategies, Positioning, and Growth Marketing in Nigeria. Join Nigeria's premier Product Marketing School at Prodcademy Ilorin.

Coming Soon

# Product Marketing Mastery Program

Master the Art of Go-To-Market. Learn to position products, drive adoption, and craft compelling narratives that turn users into loyal customers.
Join Waitlist

Duration
8 Weeks

Level
Beginner

Format
Hybrid

Certificate
Yes

## Why This Program?

### Market Research

Understand your audience deeply. Conduct competitor analysis and customer interviews to find the 'Why'.

### Positioning & Strategy

Learn to craft value propositions that resonate. Define 'Where to Play' and 'How to Win'.

### GTM Execution

Master the launch checklist. Coordinate cross-functional teams to deliver impactful product launches.

### Growth Analytics

Measure what matters. Track funnel conversion, churn, and LTV to drive sustainable growth.

## Curriculum Journey

Weeks 1-2

### Foundations of PMM

Role of PMM vs PM, Market Research, Competitive Analysis, Buyer Personas

Weeks 3-4

### Positioning & Messaging

Value Proposition Canvas, Strategic Narrative, Copywriting for Tech

Weeks 5-6

### Go-To-Market Strategy

Launch Tiers, Channel Strategy, Sales Enablement, Pricing & Packaging

Weeks 7-8

### Growth & Optimization

Acquisition Funnels, Retention Strategies, Product Analytics, Customer Lifecycle

"Marketing is no longer about the stuff that you make, but about the stories you tell."

## Tools You Will Master

Google Analytics HubSpot Mixpanel Canva Notion Mailchimp SurveyMonkey

### Join Waitlist

Be the first to know when admissions open for the next Product Marketing cohort.
Status Coming Soon
Duration 8 Weeks
Format Hybrid

Join Waitlist
[Take Marketing Quiz](https://prodcademy.com/resources)