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Weekly Product Challenges

Sharpen your skills with practical challenges in strategy, UX, campaigns, or analytics, and connect with the product community.

Product ManagementIntermediate

Design a Feature Prioritization Framework

Your task is to create a custom prioritization framework for a B2B SaaS startup that is overwhelmed with feature requests from Sales, Support, and Engineering. The framework should balance short-term revenue goals with long-term technical stability. Deliverable: A visual chart or matrix and a 1-page memo explaining how to use it.

Due: May 15 24 submissions

Product MarketingIntermediate

Craft a Product Launch Email Campaign

We are launching a new AI-powered photo editor feature. Write a 3-email sequence (Teaser, Launch Day, Follow-up) targeting existing free users to upgrade to Pro. Focus on the 'benefits', not just features. Deliverable: Subject lines and body copy for 3 emails.

Due: May 15 17 submissions

Product DesignIntermediate

Redesign a Mobile App Onboarding Flow

A fitness app is seeing a 60% drop-off during sign-up. Redesign the onboarding flow to reduce friction while still collecting necessary health data (age, weight, goals). Deliverable: 3-5 Low-fidelity wireframes showing the new flow.

Due: May 15 31 submissions

Product AnalyticsAdvanced

Build a User Retention Dashboard

Define the metrics for a retention dashboard for a music streaming app. You need to track Cohort Retention, DAU/MAU ratio, and Session Time. Explain how you would visualize these metrics to flag at-risk users. Deliverable: A mock-up of the dashboard layout.

Due: May 15 12 submissions

Product ManagementAdvanced

Create a Product Roadmap for a New Feature

Create a 6-month roadmap for adding 'Social Sharing' to a task management tool. Break it down by 'Now, Next, Later'. Identify key dependencies and risks. Deliverable: A visual roadmap and a risk mitigation table.

Due: May 8 28 submissions

Product DesignBeginner

Design a User Research Plan

We need to understand why users are abandoning their shopping carts on our e-commerce site. Design a research plan including: Research Method (Interview/Survey), Recruitment criteria, and 5 key questions to ask. Deliverable: A 1-page research plan document.

Due: May 8 19 submissions